Sitecore is a popular customer experience platform that is designed to deliver personalized content and experiences across various channels. It offers two primary products: Sitecore Experience Manager (XM) and Sitecore Experience Platform (XP).
1. Sitecore Experience Manager (XM) :
This is primarily a web content management system that gives marketers and content editors the tools they need to create, manage, and deliver content across multiple channels. It includes features for creating and editing web pages, managing site navigation, using media assets, and more. The primary focus of Sitecore XM is content management.
2. Sitecore Experience Platform (XP) :
This is a more comprehensive platform that includes all the features of Sitecore XM and adds marketing automation, personalization, and customer intelligence capabilities. Sitecore XP allows marketers to track and understand customer interactions across channels, segment customers based on their behavior, deliver personalized content and experiences, and more. The primary focus of Sitecore XP is creating personalized customer experiences.
Both Sitecore XM and Sitecore XP are built on the same platform and share many of the same features, but Sitecore XP includes additional capabilities for customer experience management. The choice between the two often comes down to the specific needs and goals of your organization.